Relax takes gaming suite to Max Entertainment brands

Online casino aggregator and supplier Relax Gaming has rolled-out an extended distribution of its igaming portfolio after teaming-up with Max Entertainment.

As a result of the collaboration, Relax Gaming’s suite of online gaming content is to be rolled-out across the operator group’s four brands of Slotty Vegas, GoSlotty, VulkanBet and GGBet. 

Relax’s proprietary slot portfolio, including Money Train and Snake Arena, as well as its library of aggregated content, is shortly expected to launch across all the operator’s online casino brands as part of the agreement.

Ion Minca, head of casino and product at Max Entertainment, said of the link-up: “Relax Gaming’s diverse portfolio offers something for every player, so we expect this partnership will offer huge benefit in terms of customer acquisition and retention.  

“The seamless integration and flexibility offered will also allow us to tailor the content offered by each brand and prioritise games that resonate with our target audiences.” 

The partnership comes during a strong period of growth for Relax Gaming, which has extended its client base in recent months with the addition of a number of international operators.

The company’s product portfolio has been bolstered significantly and now features titles from a plethora of studio brands such as ReelPlay, 4ThePlayer and Fantasma Games.

Daniel Eskola, Relax Gaming CCO, stated: “Our partnership with Max Entertainment demonstrates the appeal of our portfolio among operators that are daring to do things differently and create a unique igaming experience for their players.

“We’re excited to be joining forces with this exciting brand and look forward to providing its casinos with a wide selection of quality games and localised third-party content that have proven to increase growth for our partners.’’

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